We wanted people to get to know our gym and realize all the great things that WOA has to offer. However, the competition is so fierce that you can find yourself competing for attention alongside celebrities like Dennis Rodman and Lindsay Lohan.
So, we took action: The first real campaign featuring real people on actual streets, showcasing genuine gyms. Utilizing a geolocation hack, we reached our target audience, and over 3.5k people visited the gyms.
Goal accomplished. End.
